Market research analysts identify potential customers by calculating the demand for products and services offered by a firm or its competitors. They develop pricing strategies while ensuring the firm's customers are satisfied, and maximizing the firm's profits. They also examine trends that indicate the need for new products or services.
Employers:StartupsAny company needing to brand a product or service
Qualifications/Preferred Skills:A bachelor's degree is required for market research analysts, and some companies prefer employees with advanced degrees. Market research analysts must be comfortable with statistics, mathematics and data analysis and have some knowledge of marketing and business.
National Average Salary-Market Research Analyst:Starting: $61,000
How will your economics degree help in this field?Economics graduates have the necessary skillset for market research analysis. It requires solving problems using mathematics and statistics. Market research analysts also analyze data and forecast future conditions.